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The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition
February 22, 2018
By Margaret Mastrogiacomo, Vice President Strategy
This month, the industry is abuzz about new Google AMP updates, consumers gaining the ability to mute...
Now Available for Download: HEBStrategy Q1 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper
February 20, 2018
HEBS Digital’s first installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing...
Hotel Website Conversion Rates: Key Tactics for Improvement in 2018
February 5, 2018
By Max Starkov
As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful...
Facebook Dynamic Ads for Travel: A Marketing Tool to Boost Direct Bookings
January 30, 2018
By Victoria Hsia
Facebook Advertising has always proven its value for brands striving to reach the platform’s massive audience, but now it may...
Your Top 10 Digital Marketing New Year’s Resolutions
January 19, 2018
By Garrick Lee and Kerryn Gower
As we say hello to 2018, January marks a time of resolutions and new beginnings. During this month, it’s important for...
Mariana Safer of HEBS Digital to Be Honored at HSMAI’s 2018 Adrian Awards as a Top 25 Extraordinary Mind in Hospitality
January 15, 2018
Summary: HEBS Digital’s SVP of Client Success, Mariana Mechoso Safer, has been included in the “Top 25 Most Extraordinary Minds in Hospitality...
A Top Priority in 2018: 7 Steps to Achieve Hotel Website Accessibility and ADA Compliance
January 10, 2018
By Max Starkov
There are approximately 48.9 million Americans with some form of disability. People with disabilities spend over $17.3...
HEBS Digital’s Sister Company, Serenata IntraWare, Voted World’s Leading Hotel CRM Technology Provider by the World Travel Awards 2017
December 28, 2017
Summary: HEBS Digital’s sister company, Serenata IntraWare, has been voted the World’s Leading Hotel CRM Technology Provider by the World Travel...
HEBS Digital Celebrates 2017: A Year of Broadening the Global Footprint, Technology Innovations and Industry Recognition
December 14, 2017
Summary: HEBS Digital celebrates the firm’s many accomplishments of 2017—including the launch of the hospitality industry’s first...
HEBS Digital Wins Record-Breaking 21 HSMAI Adrian Awards, Including 10 Gold
December 11, 2017
Summary: HEBS Digital has been recognized with 21 awards from the 61st HSMAI Adrian Awards Competition. The Adrian Awards honor the outstanding achievements of...
HEBS Digital Wins Six Silver W3 Awards for Conversion-Focused Website Design and Technology, and Compelling Digital Creative
November 28, 2017
NEW YORK, NY — November 28, 2017 — HEBS Digital, the industry-leading firm committed to helping hoteliers acquire, engage and retain hotel guests,...
A New Fort Collins Destination Shines on The Elizabeth Hotel’s Custom Website
November 16, 2017
The Elizabeth Hotel, set to open in fall 2017 in Downtown Fort Collins, CO, needed a one-of-a-kind website to reflect their highly anticipated Old Town...
HEBS Digital’s “Closing the Loop on the Travel Journey” Article Featured in The Hotel Yearbook 2018 – Technology
November 15, 2017
Summary: HEBS Digital’s “Closing the Loop on the Travel Journey” article, which details comprehensive 360-degree past and future guest...
HEBS Digital Launches A New Website for Loews Hotels, Bringing their Signature Luxury Experience to Life with Stunning Design & Innovative Technology
November 6, 2017
NEW YORK, NY — November 6, 2017 — HEBS Digital announces the launch of the new website for Loews Hotels, resulting in a completely reinvented and...
HEBS Digital Guarantees Hoteliers a Boost in Direct Bookings with a 40% Website Conversion Rate Uplift
October 3, 2017
NEW YORK, NY — October 3, 2017 — To address the needs of today’s hotelier to increase direct website bookings and lower distribution costs,...
HEBS Digital Wins 5 WebAwards for Industry-Leading Technology and Design
September 21, 2017
New York, NY – September 21, 2017 – HEBS Digital has won five WebAwards from the Web Marketing Association in the Hotel and Lodging category,...
Must-Read Whitepaper Available: The Smart Hotelier’s Guide to 2018 Digital Marketing & Technology Budget Planning
September 20, 2017
Budgeting season: the time to analyze what initiatives are driving performance, review trends in the industry that should be taken into account when...
A New Look for a Historic Chicago Hotel’s Website
September 12, 2017
The Blackstone, a historic Chicago property, was looking to revive their online presence and communicate a luxurious experience through a new website. As a new...
Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem
September 7, 2017
By Max Starkov and Carmine Fischetti
Over the past several years, hotel advertising on Google has become increasingly complex, due to changes...
Join Us for a Webinar: “How to Increase Customer Loyalty by Fully Integrating Guest Acquisition & Engagement”
August 21, 2017
According to Phocuswright, 79 percent of bookings on hotel websites were made by travelers that belonged to a hotel loyalty program or guest recognition...