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By Frances Kiradjian

A little insight is a valuable thing in the hospitality industry, and the value of comparing notes and getting an overview on the industry in general and broader trends is huge. These kinds of insights are also one of the reasons BLLA is such a useful organization to be part of for the Boutique & Lifestyle sector. And nowhere is this clearer than in our annual Sentiment Survey, an essential overview of the state of this thriving area of the hospitality industry.

We reached out to you, our ever-expanding network of more than 1,000 of the finest Boutique & Lifestyle hoteliers, to find out the truth about the state of the sector in 2017. Our questions probed to the heart of the industry and uncovered vital information about the state of play in Boutique & Lifestyle, what is working and what isn’t, key trends and information about this most exciting and vital of hospitality sectors.

The picture that emerges from all of this data is that of a Boutique & Lifestyle sector that is in better health than ever, looking to the future whilst also conscious of preserving its heritage. Our survey will serve as a vital resource in making decisions that affect the future of your business and of the industry at large.

The world of Boutique & Lifestyle Luxury hotels changes and develops at a fast pace and so these answers and insights will help us all to navigate this ever-shifting landscape in informed and savvy ways.

View the survey

About Frances Kiradjian

Founder of the Boutique & Lifestyle Lodging Association (BLLA), Frances Kiradjian, a 25-year hospitality and travel industry seasoned professional, created BLLA to give a  voice to independent properties as well as small brands around the world, offering them the opportunity and the means to compete on a level playing field with major hotel  companies. BLLA serves more than 750 members, including hotels and the suppliers that sustain them.

Frances states why she created the BLLA. “My passion for independent boutique & lifestyle hotels are what drove me to create a place where leaders in this hotel sector can meet on common ground,” said Frances. “I wanted to institute programs for enhanced awareness to global travelers and offer vendors the opportunity to focus their marketing efforts through sponsorship of BLLA programs, events & conferences.”

Kiradjian is a graduate of the highly respected Marshall School of Business at the University of Southern California (USC).

Contact: Frances Kiradjian

francesk@blla.org / 818-264-4810

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