Facebook & Instagram Help Put African Tourism on the Social Media Map
September 1, 2017 6:43am
Attending the Annual World Tourism Conference in Rwanda, Facebook (www.Facebook.com) and Instagram representatives were in Kigali this week (28-31 August) to discuss and explore ways in which social media can be used to effectively drive tourism growth across the Continent. Showcasing how both platforms can be used as a tool to creatively help change the narrative of Africa as a tourist destination, the team also took part in a live panel discussion exploring the'Evolution of Online Travel and Lifestyle Tourism: Leveraging Africa's Diversity'.
The event, developed by the Rwanda Development Board, the Corporate Council on Africa (CCA) and the Africa Travel Association (ATA), saw government officials, tourism ministers, tourism boards and business professionals from across the world and the Continent descend onto the capital.
Showcasing how tourism operators and agencies can leverage Instagram, Facebook Live and Facebook 360, the Facebook and Instagram team discussed how new technologies can be used to create a seamless experience for both the tourist and the operator; from immersive travel experiences to entice potential customers, to using WhatsApp and Facebook Messenger to allow tourism companies to build customer service channels and communicate with customers prior to booking, during their trip and on their return home.
Commenting on Facebook's involvement in the World Tourism Conference Akua Gyekye, Public Policy Manager for Africa at Facebook said:"Social platforms offer tourism agencies and companies in Rwanda and across the Continent, wonderful opportunities to put their countries firmly on the map. We're excited to share ideas about how Instagram and Facebook can help Africa share its rich culture and beautiful landscapes with the world, and connect with the tourists of today and the future —an effort we're proud to support."
Ahead of the conference, Facebook undertook a number of training sessions including partnering with the ATA and Rwanda Development, the local business council, to train 100 tourism focused SMBs in how to use Facebook platforms to promote, engage with communities, and grow their businesses.
Tags: akua gyekye,
world tourism conference,
events and conferences,
5 Social Media Strategies for Successful Hotel Marketing
Protecting the Hotel Brand by Providing ‘Reliable’ Information
Social Media Reviews Can Help Crack New Hospitality Markets in China and Beyond
Social Media Hospitality Best Practices
Social Media Madness Part Two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line
Social Media Madness Part One: How Actively Using Influencers Can Help Your Bottom Line
The Value of Social Media in the Hospitality Industry
What Is Social Proof, and How Can You Use It on Your Hotel Website?
A Hotelier's Guide to the Top Social Platforms in Asia-Pacific
Local Measure Partners with Forbes Travel Guide as the Official Social Intelligence Provider for Luxury Hotels in 2018
Reinvigorate Your Guest Satisfaction Surveys
How to Use Social Influencers Successfully to Market Your Hotel
The Type of Group Business Marketing That Attracts Meeting Planners
The 5 Hotel Experiences Guests are Talking About Most on Social Media
Hotel Guests Engaged During Stay 40% More Likely to Come Back
“Oh Snap” – Why the Hospitality Industry Need to be on Snapchat
Resort and Hotel Social Media Posting Drops 12-20% in 2015 Across All Major Sites
More than 1/2 of all Hotel Twitter Followers Haven’t Tweeted in the Last 60 Days
2016 Checklist to Maximize Engagement and Revenues from Social Media
Do 5-star Hotels get More Facebook Engagement than 3-star?
Please login or register to post a comment.